Spotlight on the OrganicDataNetwork: Interview with project coordinator Raffale Zanoli
Marco Schlüter of the European Union Group of the International Federation of Organic Agriculture Movements (IFOAM EU Group) and Professor Raffaele Zanoli, project coordinator, discuss the OrganicDataNetwork project.
The interview was published in the July 2013 edition of the Newsletter of the IFOAM EU Group, a member of the OrganicDataNetwork.
Marco Schlüter (MS): The project OrganicDataNetwork is about improving the collection of organic market data, but can you explain more in detail what the project is about?
Prof. Raffaele Zanoli (RZ): We launched the OrganicDataNetwork having in mind, on one hand, that transparency of the European market for organic food is needed to prevent increasing asymmetries, with all stakeholders being somewhat affected. On the other hand, better availability of market intelligence will lead policy makers and organic market actors involved in organic markets to better decision-making. The availability of timely and accurate market information on organic markets may encourage market entry and make the market more competitive and more efficient.
MS: Availability and access to data regarding organic food markets is of high relevance both for organic market actors and policy makers. How does the OrganicDataNetwork project aim to improve the availability, and can access to the data be realistically achieved in the end of the project?
RZ: Better data availability may be approached in two ways. The first strategy is simply to increase the quantity of data publicly available on organic farming markets. In doing so, we will explore new sources to be compiled and to be made accessible in a timely way. The second strategy is to provide more accurate data, by better checking the sources and by increasing consistency and quality checks. In the OrganicDataNetwork we aim to increase data availability and access in both ways.
MS: The project consortium consists of 15 partners from 10 European countries, but the project covers analysis of data collection systems in all EU members States and beyond. Can you describe the challenges when collecting and analysing information on organic market data in Europe?
RZ: The project relies on a core partnership that is based on a consolidated and long-term collaboration about data collectors and researchers which has been established since almost two decades. FiBL and AMI have been collaborating for many years in organic market data collection, while IAMB has its own Mediterranean Organic Agriculture Network, which is also concerned in basic data collection. The major challenge of our project is to convince internal and external stakeholders that organic data collection is a must for the organic sector, and every organisation – private, public and NGOs – should contribute to the task.
MS: The project has been running for more than 17 months already, almost half of the project period. What are the achievements that have been made so far and which further steps will be taken?
RZ: We have compiled a first version of the database, and the data collected are now being published on the project homepage. We have not collected new primary data - the project does not have this goal given the limited funding - but we have systematically introduced a larger amount of secondary data than previously publicly available by means of a specific survey among data collectors. In addition, we have conducted two other surveys: one is a sort of census of organisations involved in data collection and the other is about data end users. The reports are all available on the Project’s homepage. Finally, since our aim is to establish a long-term network of interested parties, in March we organised our first multi-stakeholder workshop aimed at identifying problems in current data collection procedures and barriers to stakeholder commitment to an improved European organic market information system.
MS: In the context of the project you launched the OrganicDataForum. How does this forum work and what are the key issues currently discussed?
RZ: The forum is the network of all involved stakeholders and interested parties can share their opinions on the project issues. The first forum discussions were about the proposed OrganicDataNetwork statement on potential improvements in data collection connected with the currently on-going revision of organic regulations. The forum is the place where the network of stakeholders and data collectors can experience the flavours and the advantages of a long-term collaboration. The aim is for this network will become permanent after the project’s conclusion.
MS: What have you learnt personally from the implementation of the project as a project coordinator so far, and is there something that has impressed you especially?
RZ: Coordinating an FP7 project is always challenging and quite time consuming. But I had already a strong relationship with many partners and this is certainly of great help. But even the less experienced project partners have so far contributed with their variety of viewpoints, ensuring that the project really achieve results by a real bottom-up and participatory approach.
MS: Would you like to add something else?
RZ: As you said we are now half way through. However, now we are starting to experiment in a limited way with new approaches to data collection. We have established a set of case studies on improving data quality in selected countries/regions. This is a very crucial step in our project and we ascribe great importance to its results, which will provide us exemplary evidence on how to improve current data collection. The collaboration of all involved parties is therefore crucial. And next year we will have our second and final multi-stakeholder workshop in Bari aimed at envisioning solutions for better organic market data collection in Europe.
More information
Contact
Prof. Dr. Raffaele Zanoli, University of Ancona, Italy
Newsletter of the IFOAM EU Group
eu.ifoam.org: Newsletter July 2013
Contact
Prof. Dr. Raffaele Zanoli
Università Politecnica delle Marche
Via Brecce Bianche
60131 Ancona
Italy
Tel. +39 071 2204929
zanoli(at)agrecon.univpm.it
www.univpm.it
Contact
Marco Schlüter
IFOAM EU Group
Rue du Commerce 124
BE - 1000 Brussels
Tel. +32 2 280 12 23
Fax. +32 2 735 73 81
E-mail info(at)ifoam-eu.org
Internet www.ifoam-eu.org